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Congratulations to the Frida chair.

Frida, the wooden chair designed by Odoardo Fioravanti for Pedrali has won the ADI’s 22nd Compasso d’Oro award in the Design for Living category.

“Compasso d’Oro for pure sculptural beauty”.
This was the motive given by the jury of this very old and prestigious design award, chaired by Arturo Dell'Acqua Bellavitis and made up of Chantal Clavier Hamaide, Umberto Croppi, Guto Indio Da Costa, Pierre Keller, Cecilie Manz, Clive Roux and Shiling Zheng.

“Frida is the result of years of work, attentively carried out to obtain a project that combined beauty and technology, love of detail and simplicity”, commented Odoardo Fioravanti, designer of Frida. “Winning the Compasso d’Oro with Frida fills me with joy.” 

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