For the eighth UK site of Red’s True Barbecue, Inside Out Contracts is
proud to work once again with Design LSM.
The 240-cover restaurant pays homage to the religious reverence that the founders pay to the art of barbequing. The diner is immersed into an ambience that recreates the atmosphere of the rustic shacks and warehouses found across Southern America.
To ensure this identity was translated, Design LSM made the materials the main focus – creating a stripped back interior using an array of industrial materials including 3D cladding, glazed steel caging and repurposed timber.
The rough materials and brash graphics combine together to create a raw and masculine aesthetic communicating to the diner the inspiration and passion that the brand has for the homeland of the true BBQ.