The O2 is one of the UK’s largest and most recognisable entertainment venues, providing a platform for the best musicians, comedians and sporting events on offer. As a result the Anschutz Entertainment Group, operator of The O2, faced a growing demand from corporate clients and businesses, who were looking for new ways to entertain and engage their clients and staff. From this, AEG recently re-launched their VIP membership and unveiled an impressive brand new VIP lounge in partnership with American Express.
VIP guests not only get the best seats within the critically acclaimed venue, but also an extensive VIP experience, including a dedicated account manager and entry to the American Express Invites Lounge. The lounge itself features a world-class kitchen, a cocktail bar, main bar, mezzanine seating areas, booths that can be privately booked, a dance floor and a performance area.
In order to create the unique space needed to offer the backstage-like experience in the lounge, Brighton-based interior design firm Platform Group was enlisted together with Refurbishment Specialist Overbury. Inside Out were selected by Overbury after successfully working on previous O2 projects together, and were asked to manufacture unique bespoke banquette seating for all floors of the multi-level seating areas.
To accommodate different visitors’ needs, Inside Out developed designs that created open seating units as well as booths that offer a little more privacy. The seating was traditionally manufactured to the client’s exact specifications at Inside Out’s London workshop using FSC certified beech wood for the frames. These were then upholstered in fabrics from luxury brands such as Camira and Jean Paul Gaultier; where bold colours and patterns were selected to contrast with the bare metalwork and herringbone wood flooring.
The finished product that is now the American Express Invites Lounge is a unique offering complemented by its exceptional interiors and bespoke seating. No matter where you are seated in the lounge, you are bound to experience an unforgettable night out, full of entertainment and extravagance.